JeffTV | QR Codes & The Real Estate Future

December 11th, 2010

Live Demonstration of How To ‘Marry’ Print Media to Smart Phones in Order to Sell Real Estate

About 4 months ago my website developers started to talk about the benefits of using QR Code technology. I admitted I had no idea what a QR Code was.

My developers told me that a QR Code was like a bar code in print media that could be read by a smart phone. Once the smart phone reads the QR Code, it automatically brings you directly to the URL website which is in the QR Code. Supposedly QR Codes are becoming the rage all over Europe and Asia, so I decided to Google QR Code. What I found was some sort of Rorschach test looking square. I tried taking a picture of it with my iPhone and nothing happened, so I forgot about it.

Fast forward to a few weeks ago and my developers are again talking to me about it. These guys know their stuff, so I listened closely. I told them about my experiment and they said, “No, no, you need to download an App to read the code.”

I downloaded QR Reader to my iPhone, which was either free or $.99. Once downloaded, I scanned it over a QR Code I printed out. Holy Cow! It worked! So cool, but how would it work in real estate? A half an hour after my conversation with my web developers, my printer, Richard Goldberg at Sir Speedy in Tequesta, Florida, calls. Richard was getting ready to print a huge mail-out we were working on. He literally said that he wanted to stop the presses. Richard came back from a meeting and had the latest and greatest in print technology and wanted to talk with me. I interrupted him and said, “I’ll bet you want to talk with me regarding QR Codes.”  Richard was completely speechless!

We had a pretty complicated print project that was going to 10 separate communities. Since I have a separate URL website for each community, we decided to put a separate QR Code for each community. An example below leads the client to our page featuring BallenIsles Homes For Sale.

This was a smashing success and we have already had 5 new clients as a result. I’m now putting QR Codes on all our print brochures so Buyers can go directly from the brochure to the website on their phone. There they can send the website photos directly to their friends or loved ones. We plan to use them on signs, our newspaper ad in the Palm Beach Post, magazines, and even business cards (which we’ve already done).

To generate a QR Code, go right to Richard Goldberg’s site at www.SirSpeedyTequesta.com. Put your information and website into his form and it will spit out a QR Code. You don’t even have to use Richard to do this, but I would highly recommend him.

Like the old Frank Sinatra song, ‘Love and Marriage’ between Print and the Internet has finally occurred. Now let’s hope it sells some homes!

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116 Stillwater Circle | Indian Creek | Jupiter

February 3rd, 2012

Sensational & remodeled 2BR/2BA home with a tropical backyard setting at 116 Stillwater Circle in Indian Creek. The great room is spacious & airy with voluminous ceilings & beautiful porcelain floors. The kitchen is open and perfect for cooking your favorite meals. Corian countertops throughout and plenty of French cabinet space. The master & guest bedrooms are spacious. Crown, colonial & baseboard moldings throughout the home give this spot in paradise a luxurious feel. Newly textured ceilings. All closet doors replaced. Beautiful window treatments. The closed & exended paver-brick patio is ideal for entertaining outside. 2-car garage. 2007 roof. Low HOA fees. Located in a quiet neighborhood in the heart of Jupiter.

116 Stillwater Circle

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125 Olympus Way | Olympus in Juno Beach

February 1st, 2012

This French Country home is the personal residence of a graduate of Carnegie-Mellon University, Department of Architecture. This international architect has designed homes in England, France, Brazil, Portugal and the United States and currently sits on the advisory board of Frank Lloyd Wright’s masterpiece in Pennsylvania, “Fallingwater”.

Inspired by the French Country homes in the magnificent Loire Valley in France, he chose to locate his personal residence on the 100-acre Lake Olympus that sits just 300 steps from the Atlantic Ocean. This pie-shaped property has 120 feet of frontage on the lake, with pristine views of the clear, blue, sparkling waters. The neighbors on Lake Olympus include an international cast of entrepreneurs from Switzerland, England, and France.

Typical of French Country design, the exterior is clad in Augusta Georgia brick and redwood, with a high-pitched, 45-year metal roof, multiple gables, French dormer windows, two wood-burning fireplaces, vaulted ceilings, and built-in storage, all to capture the casual charm and elegance of the French countryside.

As you approach the Chicago brick & concrete drive, the house is well hidden and private through a dense selection of tropical trees selected by a landscape architect. The inviting front porch welcomes you through the blue-painted entry door and into the front hall with its fine walnut flooring.

This home has windows with every exposure except West, protecting the house from the sun’s intense heat and fading rays. The living room has a wood-burning fireplace with an English mantle. The dining room has a bay window overlooking Lake Olympus, chair railing, and wood crown moldings. The library has custom bookcases accommodating a vast collection of treasured books, and wall covering called tea wood used by King George IV at Brighton Pavilion in England.

The writer’s favorite room is the breakfast room. This Spanish-tiled room faces Lake Olympus and opens onto a pergola for outdoor dining and a well-lit rear garden, two separate decks, and a swimming pool. The breakfast room is clad in the same wallpaper used by Thomas Jefferson at Monticello in Virginia, and affixed to the walls by hooks are a collection of Presidential plates from George Washington, Abraham Lincoln, and Thomas Jefferson. I do not recall a more charming room in my memory.

Open to the breakfast room is the kitchen with an electric Jenn-Air range, loads of built-ins, and views out to the lake. A further wing of the house contains a large family room with linen wall coverings and famous posters, opening onto a private patio and lake views.

There are two staircases, one leading from the impressive main entry to three (3) bedrooms, including the spacious master with fireplace, sitting area, walk-in closet, bath with tesserae tiles and marble, overlooking the lake, while the second staircase leads to the guest’s wing with two bedrooms.

The second guest bedroom suite has a Jack & Jill bathroom while the third is presently used as an upstairs sitting room. Nearly all the wallpaper throughout the house has matching curtains in keeping with the French country architectural theme. Each outlet is half hot, so all lights can be turned off from switches as you enter or leave a room. As you tour this wonderful home, you can see many English antiques and architectural details.

The Olympus community has deeded access to the beach, tennis courts, and a children’s playground.

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125 Olympus Way

 

125 Olympus Way

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609 Masters Way | The Masters at Eagleton | PGA National

January 31st, 2012

Amazing panoramic golf & lake views from this 3BR ranch home on a large, pie-shaped lot at 609 Masters Way in The Masters at Eagleton in PGA National. The long driveway & beautiful walkway lead you to your spot in paradise. The great room is open, has crown molding and a view of the screened patio & outside views. The remodeled kitchen has Corian, underlighting, newer cabinetry, a large island for social gatherings, as well as a tumbled-marble backsplash. The master is spacious, has a California walk-in and a remodeled bath. The guest room is perfect for visitors. The den includes built-ins, desk, crown molding, and a cabana bath. Plentiful lighting throughout. The backyard patio is paved, fenced, and partially screened with an awning that provides ideal shade. Grassed area for pets. 2010 A/C. Situated on the 16th hole of the Palmer Course.

609 Masters Way

 

609 Masters Way - Patio with Golf & Lake View

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6985 43rd Trail N #702 | Palm Lake Co-Op

January 16th, 2012

6985 43rd Trail N #702 in Palm Lake Co-Op in Riviera Beach, Florida is a beautifully upgraded, maintained, and bright 2BR home, just steps from the community clubhouse & pool. Spacious, light & airy with plenty of room to entertain. Large family & living rooms as well as a formal dining area. The eat-in kitchen is well equipped and also includes an island with centertop Jenn-Air. The master is spacious and features a Jaccuzi tub, double vanities, and walk-in closet. The guest room is spacious and guests will feel at home. The extended and enclosed Florida room is the perfect place to entertain. Combination of wood laminate, carpet & porcelain tile flooring throughout, as well as crown molding. Ceiling fans to help keep you cool & skylights to let the Florida sunshine in. This home features a covered carport, shed, and shutters. Gated. Available furnished.

6985 43rd Trail N #702

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PGA National Women´s Cancer Awareness Day 2012

January 13th, 2012

PGA National Women´s Cancer Awareness Day

Announces

Fellowship in Cancer Research

Women Making a Difference

PGA National’s Women’s Cancer Awareness Day has, over the last six years, raised almost half a million dollars for clinical trials access programs for cancer patients in our local communities. It is with this successful history that the committee has grasped the unique opportunity to have a broader impact by focusing their funding on research advancements in novel cancer drug discovery. The monies raised in 2012 will sponsor post-doctoral fellowships in cancer research at the internationally renowned Scripps Research Institute at Scripps Florida, on our doorstep in Jupiter, Florida.

SAVE THE DATES!

•         Saturday & Sunday, Jan 28th  & 29th – Fit  For Scripps

•         Tuesday, January 31st – Cocktail Reception & Silent Auction

•         Thursday, February 2nd – Women’s Cancer Awareness Day

Further details on all of these events are available from Elaine Solomon: eskoplovitz@hotmail.com

CLICK HERE for more information

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