Problem #1: Find the buyer!
Lichtenstein Solution #1: Find the buyer! We did, and at FULL PRICE!
Problem #2: Listen to our clients. This property, bordering Frederick Small Road, was listed for 970 days by another realtor. When we were called in, we needed to analyze why 329 Eagle Drive not selling.
Lichtenstein Solution #2: Ask the owners what they loved about their home. The owners told us that the feedback they received was that the noise of Frederick Small Road and bordering a wall for a view was holding back offers. However, they loved the privacy and depth of the backyard.
Problem #3: Turn the noise issue from a negative to a positive.
Lichtenstein Solution #3: There is nothing you can do about bordering Frederick Small Road. Cars and trucks go by. It is what it is. However, noise can be minimized. We asked the owner to install an attractive waterfall by the pool. Like good clients, they did. The waterfall did two things. First, it looked great. They wished they had done it before! Secondly, it brought natural soothing sounds which smoothed out the road noise from Frederick Small Road by 50%. Turn a negative into a positive!
Problem #4: Market the Land.
Lichtenstein Solution #4: The property is situated on nearly ½ an acre. Using a low-level aerial photographer, we took an aerial of the property which highlighted the wraparound side part of property. Perfect for kids, dog owners or for gardening. We used the aerial as the highlight for marketing materials, as this showed the full ½ acre.